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Belluzzo International Partners acts as tax advisor to Xenon Aifm Sa in the acquisition of a majority stake in Kettydo+, Hic Mobile and UrbiStat.

Belluzzo International Partners acts as tax advisor to Xenon Aifm Sa in the acquisition of a majority stake in Kettydo+, Hic Mobile and UrbiStat.
Xenon Private Equity Small Cap, a private equity fund managed by Xenon Aifm Sa and specialised in high-tech B2B service companies, has acquired a majority stake in Kettydo+, a leader in customer loyalty and loyalty programmes, Hic Mobile, a leading adtech company in mobile advertising, and Urbistat, a leader in geomarketing and market research.

Belluzzo International Partners, with Partner Lorena Pellissier and Consultant Maria Grazia Pelizzoni, acted as tax advisor to Xenon Aifm Sa on the tax due diligence of Kettydo+, Hic Mobile and Urbistat.

Xenon, BID Company, in which Xenon has held a stake since September 2022, and the three acquired companies formed A.I.GEN. – Advanced Intelligence Generation, a holding company focused on artificial intelligence, with a total turnover of approximately EUR 25 million.

The companies will continue to operate with operational autonomy, while benefiting from the Group’s expertise to accelerate growth.

Advisers to the transaction: Greco Vitali Associati for legal aspects; Epyon Consulting for accounting aspects; M&C Saatchi for brand positioning; Anthesis for Esg aspects.

Debt for the transaction was provided by Green Arrow Capital Sgr and Merito Sgr. The sellers were advised by Cavour Corporate Finance and Cygni.

  • Lorena Pellissier
  • Maria Grazia Pelizzoni
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